eBusiness

The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points.New to this Edition:- Revised structure which builds a conception of eBusiness from first principles- Integrated chapter case studies and revised free-standing international case studies- Coverage of new topics including mobile commerce, electronic government and cloud computing- Increased range of learning material in each chapter as well as fully updated online resources eBusi s is an ideal text for undergraduate, postgraduate and MBA students of e-business.>

Dettagli sul prodotto

• Autori: Paul Beynon-Davies, Beynon-Davies Paul
• Editore: Macmillan
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 23.11.2012
• EAN: 9780230304567
• ISBN: 978-0-230-30456-7
• Pagine: 464
• Categorie: Scienze sociali, diritto, economia > Economia > Management; E-Business, E-Commerce, B, Business and Management, Electronic Commerce, IT in Business, e-Business/e-Commerce, Management science