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@00000373@Sustainable Thinking @00000155@explores how values and sustainability can reshape the way design management is practised and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically driven.Examples from a wide range of practitioners who work within the field of sustainable design are examined through case studies, and engaging activities suggest ways for students and practitioners to explore introducing sustainable thinking into their work.
Sommario
Chapter 1: The basics of sustainability and design: The role of designers; Sustainability 101; Creating change; Envisioning solutions; Motivators driving business; Expanding the role of designers; Case study: SHAGAL iodaa
Chapter 2: Strategies: Terminology and branding; Transparency in business; The importance of strategy; Tools for business analysis; Interview: Amy Fox; Case study: MIO; Case study: Bambeco
Chapter 3: Design creating change: Communicating values; Challenges in the developing world; Connecting to raw materials; Case study: Magno; When good design goes wrong; Tools for growing a business and predicting success; Case study: Metalli Lindberg
Chapter 4: Design making change: Technology facilitating collaboration; How to design for a cause (even at home); Be a designer. for good; Case study: Chris Haughton; Managing effective collaboration; Case study: Elio Studio
Chapter 5: Imagining sustainable systems: When being the best isn't good enough; Case study: Project Masiluleke; New frontiers in recycling; Case study: Redefining raw materials; Reframing corporate thinking; Case study: A new twist on branding; Interview: Sali Sasaki
Chapter 6: Applying sustainable practices: Connecting sustainability and design management; The design process; Identify a working group; Marketing and communication; Vision targets; Technical targets; What works best
Bibliography
Online resources
Index
Picture credits
Acknowledgements
Relazione
Sustainable Thinking jettisons the tired rhetoric of sustainable design debate; boldly repositioning design-thinkers of all disciplines at the creative and intellectual heart of our search for solutions. Jonathan Chapman, Course Leader MA Sustainable Design, University of Brighton, UK
