Bricks Matter - The Role of Supply Chains in Building Market-Driven Differentiation

Informationen zum Autor LORA M. CECERE is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group. CHARLES W. CHASE JR. is the principal industry consultant for the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management. Klappentext Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks Includes business cases illustrating the market-driven approach Reveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter. Zusammenfassung Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Inhaltsverzeichnis Foreword xi Preface xv Chapter 1 Why Bricks Matter 1 Implications 6 Building the Right Bricks 7 A Look at History 13 Supply Chain Pioneers: The Tipping Points 13 Meet the Pioneers 20 Why It Matters 25 Supply Chain Process Evolution 30 Who Does Supply Chain Best? 41 Meet the Supply Chain Leaders 45 Procter & Gamble: The Quiet Leader 46 Apple and Dell: Inventing New Models 52 Summary 56 Notes 57 Chapter 2 Building Value Networks 59 The Journey from Cost to Value 60 Aligning for Success 66 Building of Value Networks 72 Building Value Networks 77 Why are Value Networks So Hard to Build? 80 A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83 Value Chain Case Studies 89 Success in Creating Value in Value Networks 89 Mistakes in Building Value Chain Networks 94 Risk Management 100 Shift to Value-based Outcomes 102 Summary 106 Notes 106 Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107 What is Demand Management? 109 Learning a New Language to Build Market-Driven Demand Management Processes 110 What is Market-Driven Demand Management? 111 What is Demand Sensing? 121 What is Demand S...

Sommario

Foreword xi
 
Preface xv
 
Chapter 1 Why Bricks Matter 1
 
Implications 6
 
Building the Right Bricks 7
 
A Look at History 13
 
Supply Chain Pioneers: The Tipping Points 13
 
Meet the Pioneers 20
 
Why It Matters 25
 
Supply Chain Process Evolution 30
 
Who Does Supply Chain Best? 41
 
Meet the Supply Chain Leaders 45
 
Procter & Gamble: The Quiet Leader 46
 
Apple and Dell: Inventing New Models 52
 
Summary 56
 
Notes 57
 
Chapter 2 Building Value Networks 59
 
The Journey from Cost to Value 60
 
Aligning for Success 66
 
Building of Value Networks 72
 
Building Value Networks 77
 
Why Are Value Networks So Hard to Build? 80
 
A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83
 
Value Chain Case Studies 89
 
Success in Creating Value in Value Networks 89
 
Mistakes in Building Value Chain Networks 94
 
Risk Management 100
 
Shift to Value-based Outcomes 102
 
Summary 106
 
Notes 106
 
Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107
 
What Is Demand Management? 109
 
Learning a New Language to Build Market-Driven Demand Management Processes 110
 
What Is Market-Driven Demand Management? 111
 
What Is Demand Sensing? 121
 
What Is Demand Shaping? 123
 
Achieving Market-Driven Capabilities 127
 
Why Is Becoming Market Driven Important for Industrial Companies? 133
 
Driving the Market-Driven Demand Management Advantage 134
 
Social: A New Form of Demand Signal 136
 
How Can a Company Improve Demand Management? 142
 
Summary 143
 
Notes 144
 
Chapter 4 Supply Management Evolution 145
 
Current State 147
 
Supply Chain Matters 151
 
Procurement of Raw Materials 154
 
Manufacturing: The Making of Products 161
 
Transforming Manufacturing 165
 
Logistics 181
 
Summary 193
 
Notes 195
 
Chapter 5 Building Horizontal Connectors 197
 
The Building of Horizontal Supply Chain Processes 201
 
Revenue Management 205
 
Sales and Operations Planning 212
 
Supplier Development 226
 
Summary 241
 
Notes 241
 
Chapter 6 Supply Chain 2020 243
 
Leading the Journey to Drive Market-Driven
 
Value Networks 244
 
Building a Guiding Coalition 256
 
Running the Race 260
 
Making the Right Investments 267
 
Supply Chain 2020 268
 
Demand Orchestration 280
 
Big Data Supply Chains 281
 
Winning the Race 286
 
Notes 288
 
About the Authors 289
 
Index 291

Dettagli sul prodotto

• Autori: Lm Cecere, Lora Cecere, Lora M Cecere, Lora M. Cecere, Lora M. Chase Cecere, Cecere Lora M., Charles W Chase, Charles W. Chase, Charles W. Cecere Chase, Chase Charles W.
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 29.01.2013
• EAN: 9781118218310
• ISBN: 978-1-118-21831-0
• Pagine: 320
• Serie: SAS Institute Inc; Wiley and SAS Business Series; Wiley and SAS Business; SAS Institute Inc; Wiley and SAS Business Series; Wiley and SAS Business; Wiley & SAS Business
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Strategisches Management, Business & management, Strategic management, Wirtschaft u. Management