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Informationen zum Autor LORA M. CECERE is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group. CHARLES W. CHASE JR. is the principal industry consultant for the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management. Klappentext Get proven guidance to build a market-driven supply chain management systemSupply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.* Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks* Includes business cases illustrating the market-driven approach* Reveals how businesses can identify market risks and translate these into supply-side tacticsAs companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter. Zusammenfassung Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Inhaltsverzeichnis Foreword xi Preface xv Chapter 1 Why Bricks Matter 1 Implications 6 Building the Right Bricks 7 A Look at History 13 Supply Chain Pioneers: The Tipping Points 13 Meet the Pioneers 20 Why It Matters 25 Supply Chain Process Evolution 30 Who Does Supply Chain Best? 41 Meet the Supply Chain Leaders 45 Procter & Gamble: The Quiet Leader 46 Apple and Dell: Inventing New Models 52 Summary 56 Notes 57 Chapter 2 Building Value Networks 59 The Journey from Cost to Value 60 Aligning for Success 66 Building of Value Networks 72 Building Value Networks 77 Why are Value Networks So Hard to Build? 80 A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83 Value Chain Case Studies 89 Success in Creating Value in Value Networks 89 Mistakes in Building Value Chain Networks 94 Risk Management 100 Shift to Value-based Outcomes 102 Summary 106 Notes 106 Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107 What is Demand Management? 109 Learning a New Language to Build Market-Driven Demand Management Processes 110 What is Market-Driven Demand Management? 111 What is Demand Sensing? 121 What is Demand Shaping? 123 Achieving Market-Dr...
