Communication Across Cultures

A new textbook exploring communication in international management. Provides a comprehensive overview of the field, summarising the key theoretical perspectives and introducing students to the multi-cultural ''big picture'' in which global business operates. Experts provide a wealth of cases and other learning and teaching resources.>

Dettagli sul prodotto

• Autori: Elizabeth Christopher, Elizabeth M. Christopher
• Con la collaborazione di: Christopher (Editore), Elizabeth Christopher (Editore)
• Editore: Macmillan
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.09.2012
• EAN: 9780230275676
• ISBN: 978-0-230-27567-6
• Pagine: 424
• Categorie: Scienze sociali, diritto, economia > Economia > Economia internazionale; B, Business and Management, International business, Cross-Cultural Management, Management science, International business enterprises—Cross-cultural studies