Holiday attachment - The construct, measure, and its relation with customer loyalty

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a)Conceptualization, development, and validation of a scale to measure holiday attachment.b)Examination of holiday attachment as an antecedent of tourist loyalty.c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Dettagli sul prodotto

• Autori: Babu George
• Editore: Grin Verlag
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 16.02.2012
• EAN: 9783656127062
• ISBN: 978-3-656-12706-2
• Pagine: 96
• Dimensioni: 148 mm x 210 mm x 6 mm
• Peso: 152 g
• Serie: Akademische Schriftenreihe; Akademische Schriftenreihe, Bd. V188683; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V188683
• Categoria: Viaggi > Accessori cartografici, altro materiale