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Informationen zum Autor MICHAEL MASTERSON is not your typical businessman. An ex?Peace Corps volunteer, he never took a class in business, doesn't read the business press, and hates to talk business. He spends his spare time writing poetry, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he's also an entrepreneur. He started his first business when he was eleven years old, and in the forty-five years that have elapsed since then, he has started or co-started dozens of successful businesses. The author of numerous business books, several of them New York Times and Wall Street Journal bestsellers, Masterson consults for private clients and writes the Palm Beach Letter , a newsletter for individual investors. Klappentext Intelligent strategies for starting and growing a small business with minimal personal financial riskA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.* Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style* Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job* Filled with highly applicable advice that budding and professional entrepreneurs can start using immediatelyEssential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch. Zusammenfassung Suitable for entrepreneurs, this title addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. It presents the smart strategies on starting and growing a small business. Inhaltsverzeichnis Foreword xiii Acknowledgments xix INTRODUCTION Entrepreneurship: What It Is . . . and Isn't 1 The Reality of Calculated Risk 2 The Reluctant Entrepreneur 3 Launching a Successful Business Takes More Than Motivation 4 It's Okay to Be Cautious 5 Success Is Not a Roll of the Dice 6 And One More Thing . . . 6 CHAPTER 1 What, Exactly, Is a Reluctant Entrepreneur? 9 Philip Knight's Story 10 What We Can Learn From This . . . 11 Hatching a Business While You Keep Your Day Job 12 The Myth of the "Entrepreneurial Type" 16 CHAPTER 2 The First Question You Must Be Able to Answer 21 Rule Number One of Reluctant Entrepreneurship 23 Your Initial Challenge: Generating Positive Cash Flow 24 Educating Yourself About Business 25 CHAPTER 3 What It Takes to Be a Successful Reluctant Entrepreneur 27 The Reluctant Entrepreneur Is a Smart Entrepreneur 29 The Foundation of Your Business: Six Strategic Choices You Have to Make at the Very Beginning 31 It's Not Rocket Science 38 CHAPTER 4 Hatching the New Business: Overcoming Fear and Taking Action 41 Your First Three Action Steps 43 How Do You Find a Mentor? 48 Putting Fear on Y...
