Essentials of Strategic Management

Klappentext Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world. Zusammenfassung Built on the belief that strategic management principles are more straightforward than they seem! this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world. Inhaltsverzeichnis The Essence of Strategy and Strategic Management Understanding the External Environment Industry Sector Environments Enterprise Stakeholders, Identity and Purpose Enterprise Resources Distinctive Capabilities Strategic Decision-Making Enterprise-Level Strategy Frameworks Scale, Non-Scale and Vertical Strategies Innovation Strategies Diversification Strategies in the Multi-Activity Enterprise Acquisition, Merger and Alliance Strategies Multinational and Global Strategies Strategy Implementation and Change Management

Dettagli sul prodotto

• Autori: Dimitrios Koufopoulos, Dimitrios Pitt Koufopoulos, Koufopoulos Dimitrios, Martyn Pitt, Martyn R Pitt, Martyn R Koufopoulos Pitt, Martyn R. Pitt, Martyn R./ Koufopoulos Pitt
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 28.03.2012
• EAN: 9781849201865
• ISBN: 978-1-84920-186-5
• Pagine: 472
• Categorie: Scienze sociali, diritto, economia > Economia > Altro; Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Strategic Planning, business strategy