Operational Exellence - Identifying qualifying and order winning factors - Examining Dell, McDonalds, Zare and EasyJet

Seminar paper from the year 2009 in the subject Business economics - Supply, Production, Logistics, grade: Sehr gut, The University of Surrey (School of Management), language: English, abstract: Following the concept of value disciplines (Treacy, 1993), companies can reach leadership positions in their industries by focusing on one of the three following areas:- Product Leadership- Customer Intimacy- Operational ExcellenceFocusing on companies which are well known for their success based on operational excellence, goal of this paper is to compare and contrast the operation strategies of two manufacturing and two service firms:-easyJet (service)-Dell (manufacturer)-Zara (manufacturer)-McDonald's (service)

Dettagli sul prodotto

• Autori: Nils Peters
• Editore: Grin Verlag
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 21.12.2011
• EAN: 9783656017882
• ISBN: 978-3-656-01788-2
• Pagine: 40
• Dimensioni: 148 mm x 5 mm x 5 mm
• Peso: 74 g
• Illustrazioni: 3 Farbabb.
• Serie: Akademische Schriftenreihe; Akademische Schriftenreihe, Bd. V179418; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V179418
• Categoria: Scienze sociali, diritto, economia > Economia > Economia aziendale