Public Speaking Handbook

Updated in its 4th edition, Beebe, Public Speaking Handbook provides a unique, audience-centered approach in a reader-friendly reference format. Adapted from the authors' top-selling public speaking book, the handbook format makes it a quick and easy way access to key information. Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point in preparing and delivering a speech. This public speaking model serves as a foundation as the book guides readers through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences.

Sommario

1. Introduction to Public Speaking and the Audience-Centered Speechmaking Process
            Why Study Public Speaking?
            Public Speaking as a Communication Process
            The Rich Heritage of Public Speaking
            An Overview of Audience-Centered Public Speaking
 
2. Speaking with Confidence
            Understand Your Nervousness
            Build Your Confidence
 
3. Speaking Freely and Ethically
            Introduction to Ethics
            Speaking Freely
            Speaking Ethically
            Speaking Credibly
 
4. Listening to Speeches
            Effective Listening
            Overcoming Barriers to Effective Listening
            How to Become a Better Listener
            Listening and Critical Thinking
            Analyzing and Evaluating Speeches
 
5. Analyzing Your Audience
            Becoming an Audience-Centered Speaker
            Gathering Information About Your Audience
            Analyzing Information About Your Audience
            Adapting to Your Audience
            Analyzing Your Audience Before You Speak
            Adapting to Your Audience as You Speak
            Analyzing Your Audience After You Speak
 
6. Developing Your Speech
            Select and Narrow Your Topic
            Determine Your Purpose
            Develop Your Central Idea
            Generate and Preview Your Main Ideas
            Meanwhile, Back at the Computer . . .
 
8. Gathering and Using Supporting Material
            Sources of Supporting Material
            Research Strategies
            Types of Supporting Material
            The Best Supporting Material
 
8. Organizing Your Speech
            Organizing Your Main Ideas
            Subdividing Your Main Ideas
            Integrating Your Supporting Material
            Developing Signposts
            Supplementing Signposts with Presentation Aids
 
9. Introducing Your Speech
            Purposes of Introductions
            Effective Introductions
 
10. Concluding Your Speech
            Purposes of Conclusions
            Effective Conclusions
 
11. Outlining and Editing Your Speech
            Developing a Preparation Outline
            Editing Your Speech
            Developing Your Delivery Outline and Speaking Notes
 
12. Using Words Well: Speaker Language and Style
            Differentiating Oral and Written Language Styles
            Using Words Effectively
            Adapting Your Language Style to Diverse Listeners
            Crafting Memorable Word Structures
            Using Memorable Word Structures Effectively
 
13. Delivering Your Speech
            The Power of Speech Delivery
            Methods of Delivery
            Characteristics of Effective Delivery
            Audience Diversity and Delivery
            Rehearsing Your Speech: Some Final Tips
            Delivering Your Speech
            Responding to Questions
 
14. Designing and Using Presentation Aids
            The Value of Presentation Aids
            Types of Presentation Aids
            Guidelines for Developing Presentation Aids
            Guidelines for Using Presentation Aids
 
15. Speaking to Inform
            Types of Informative Speeches
            Strategies to Enhance Audience Understanding
            Strategies to Maintain Audience Interest
            Strategies to Enhance Audience Recall
            Developing an Audience-Centered Informative Speech
 
16. Understanding Principles of Persuasive Speaking
            Persuasion Defined
            How Persuasion Works
            How to Motivate Listeners
            How to Develop Your Persuasive Speech
 
17. Using Persuasive Strategies
            Enhancing Your Credibility
            Using Logic and Evidence to Persuade
            Using Emotion to Persuade
            Strategies for Adapting Ideas to People and People to Ideas
            Strategies for Organizing Persuasive Messages
 
18. Speaking for Special Occasions and Purposes
            Public Speaking in the Workplace
            Ceremonial Speaking
            After-Dinner Speaking: Using Humor Effectively
 
Appendices
            A.   Speaking in Small Groups
            B.   Suggested Speech Topics
            C.   Speeches for Analysis and Discussion

Riassunto

Adapted from the authors' top-selling public speaking text, Public Speaking Handbook 4e provides a unique, audience-centered approach in a student-friendly reference format, enabling students to access information quickly and easily.
 
The fourth edition of Public Speaking Handbook brings theory and practice together in an understandable and applicable manner. Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point in preparing and delivering a speech. This public speaking model serves as a foundation as the text guides students through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.
 
Teaching & Learning Experience

• Personalize Learning-MySpeechLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MySpeechLab works with students and instructors to personalize the learning experience and make it more effective. 
• Improve Skill Development and Application- In addition to the practical, application-oriented approach to public speaking throughout the book, more than sixty “How To” boxes offer step-by-step instructions for key tasks in the speech preparation process. “Think About These Questions” at the end of each chapter help students apply concepts. An expanded discussion of communication apprehension includes the latest in communication research and concrete suggestions that students can apply in managing their own anxiety.  In addition, online tools such as MediaShare provide the opportunity for increased feedback on skill development. 
• Engage Students- The easy-to-use reference format, FAQ's for each tabbed section, and “QuickCheck” recap summaries engage students in the content and make it easy for students to find the information they need while preparing for assignments. 
• ExploreExamples of speeches and speech excerpts in every chapter.
• Emphasize Learning Outcomes -Study guides at the end of every chapter clarify learning outcomes by reminding students to “Remember These Main Ideas,” “Understand These Key Terms, and “Think About These Questions.” In addition, Chapter 4 offers a figure and table, as well as text, to help students evaluate their own and others' public speeches. Finally, online tools in MySpeechLab, such as MediaShare, provide a strong assessment tool for measuring students' mastery of your course's learning outcomes through their speeches. 

• Understand Theory and Research - Detailed discussion of conducting library and online research (Chapter 7) provides useful guidance and tips for students for this critical part of the speech preparation process. The new edition also features new and expanded discussion of key communication theories and current research.  Additionally, students can access Pearson's MySearchLab (available in MySpeechLab; access code required) where students can get extensive help on the research process as well as can access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ).  MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson's SourceCheck, which encourages students to accurately document and cite their sources. 

• Support Instructors- Strong supplements package along with activities and assessments in MySpeechLab. ClassPrep, located within MySpeechLab, contains videos, lectures, classroom activities, audio clips, and more. In addition to the traditional PowerPoint presentation package, Public Speaking Handbook also offers a unique Prezi presentation package to accompany this new edition. 

Dettagli sul prodotto

• Autori: Steven A. Beebe, Susan J. Beebe
• Editore: Pearson Academic
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.2012
• EAN: 9780205029402
• ISBN: 978-0-205-02940-2
• Pagine: 528
• Peso: 810 g
• Serie: Pearson; Pearson
• Categoria: Guide e manuali > Diritto, professione, finanze > Epistole, retorica