Breakthrough Branding - How Smart Entrepreneurs Intrapreneurs Transform a Small Idea Into a

Informationen zum Autor Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding . She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City. Klappentext This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same Vorwort Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. Zusammenfassung Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

Dettagli sul prodotto

• Autori: Catherine Kaputa, Kaputa Catherine
• Editore: Brealey, Nicholas
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.05.2012
• EAN: 9781857885811
• ISBN: 978-1-85788-581-1
• Pagine: 288
• Dimensioni: 153 mm x 228 mm x 19 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, business strategy, Sales and marketing management, Entrepreneurship / Start-ups