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Informationen zum Autor Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products. Klappentext We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project. * Find a problem worth solving, then define a solution * Engage your customers throughout the development cycle * Continually test your product with smaller, faster iterations * Build a feature, measure customer response, and verify/refute the idea * Know when to "pivot" by changing your plan’s course * Maximize your efforts for speed, learning, and focus * Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed. Zusammenfassung Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Inhaltsverzeichnis Praise for Running Lean, Second Edition Foreword Preface Introduction Roadmap Chapter 1: Meta-Principles Chapter 2: Running Lean Illustrated Document Your Plan A Chapter 3: Create Your Lean Canvas Identify the Riskiest Parts of Your Plan Chapter 4: Prioritize Where to Start Chapter 5: Get Ready to Experiment Systematically Test Your Plan Chapter 6: Get Ready to Interview Customers Chapter 7: The Problem Interview Chapter 8: The Solution Interview Chapter 9: Get to Release 1.0 Chapter 10: Get Ready to Measure Chapter 11: The MVP Interview Chapter 12: Validate Customer Lifecycle Chapter 13: Don't Be a Feature Pusher Chapter 14: Measure Product/Market Fit Chapter 15: Conclusion Bonus Material ...
