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Informationen zum Autor About the Editor RAFAEL OBREGON , is Associate Professor in the School of Media Arts & Studies and Director of the Communication and Development Studies Program at Ohio University. He has taught and served as an administrator for the Program for Social Communication at Colombia's Universidad del Norte and has taught and conducted research in Africa, Asia and Latin America. He serves on the editorial board of several journals, including the Journal of Health Communication . His research interests are health communication and development, capacity strengthening, and monitoring and evaluation. SILVIO WAISBORD , is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the International Journal of Press/Politics . From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs. Klappentext International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change* Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs* Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health* Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches Zusammenfassung This collection offers a comprehensive view of contemporary theoretical and applied research issues written by the top international scholars and practitioners in the field. Inhaltsverzeichnis Notes on Contributors x Acknowledgments xxi Introduction 1 Part I Perspectives on Communication and Global Health 7 1 Theoretical Divides and Convergence in Global Health Communication 9 Silvio Waisbord and Rafael Obregon 2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices 34 Collins O. Airhihenbuwa and Mohan J. Dutta 3 Rethinking Health Communication in Aid and Development 52 Elizabeth Fox 4 Toward a Global Theory of Health Behavior and Social Change 70 Douglas Storey and Maria Elena Figueroa Part II Theoretical Perspectives on and Approaches to Health Communication in a Global Context 95 5 The Impact of Health Communication Programs 97 Jane T. Bertrand, Stella Babalola, and Joanna Skinner 6 Promoting Health through Entertainment-Education Media: Theory and Practice 121 William J. Brown 7 Interpersonal Health Communication: An Ecological Perspective 144 Rukhsana Ahmed 8 Community Health and Social Mobilization 177 Catherine Campbell and Kerry Scott 9 Health, News, and Media Information 194 Jesus Arroyave 10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua 215 Virginia Lacayo 11 Community Media, Health Communication, and Engagement: A Theoretical Matrix 233 Linje Manyozo 12 Global E-health Communication 251 L. Suzanne Suggs and Scott C. Ratzan 13 Managing Fear to Promote Healthy Change 274 Merissa Ferrara, Anthony J. Roberto, and Kim Witte 14 Innovations in the Evaluation of Social Change C...
