Grow - How Ideals Power Growth and Profit At the World''s Greatest Companies

Informationen zum Autor Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management. Klappentext Trade paperback. Shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. Zusammenfassung Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

Dettagli sul prodotto

• Autori: Jim Stengel, Stengel Jim
• Editore: Virgin Books
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.01.2012
• EAN: 9780753540664
• ISBN: 978-0-7535-4066-4
• Pagine: 336
• Dimensioni: 135 mm x 216 mm x 25 mm
• Serie: VIRGIN BOOKS
• Categorie: Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Strategic Planning, Business innovation, Organizational theory & behaviour, Organizational theory and behaviour