Microstyle - The Art of Writing Little

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.

Info autore

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.

Riassunto

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times

Dettagli sul prodotto

• Autori: Christopher Johnson
• Editore: Norton
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 10.09.2012
• EAN: 9780393341812
• ISBN: 978-0-393-34181-2
• Pagine: 256
• Dimensioni: 141 mm x 217 mm x 18 mm
• Peso: 208 g
• Categorie: Guide e manuali > Diritto, professione, finanze > Formazione, professione, carriera; Saggistica > Arte, letteratura > Bibliografia: tematiche generali, opere di consultazione; Scienze umane, arte, musica > Scienze linguistiche e letterarie > Linguistica generale e comparata