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Reverse Marketing - Wettbewerbsvorteile durch neue Strategien in der Beschaffung. In Zus.-Arb. m. d. Manager Magazin

Tedesco · Copertina rigida

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Info autore

Michiel R. Leenders is professor emeritus at the Richard Ivey School of Business at the University of Western Ontario. He received a degree in mining engineering from the University of Alberta, an MBA from the University of Western Ontario, and his doctorate from the Harvard Business School. Mike has written a large number of articles in a variety of magazines and journals. His texts have been translated into 10 different languages. He has taught and consulted extensively both in Canada and internationally. He was the educational advisor to the Purchasing Management Association of Canada from 1961-94. He received PMAC's Fellowship Award in 1975, the PMAC Chair from 1993-2009, the Financial Post Leaders in Management Education Award in 1997, and the Hans Ovelgonne Purchasing Research Award in 2001. He is the director of the Ivey Purchasing Managers Index and a director of ING Bank of Canada.

Dettagli sul prodotto

Autori David L. Blenkhorn, Michiel R. Leenders
Editore Campus Verlag
 
Lingue Tedesco
Formato Copertina rigida
Pubblicazione 01.01.1989
 
EAN 9783593340869
ISBN 978-3-593-34086-9
Pagine 210
Peso 420 g
Illustrazioni m. graph. Darst.

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