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Who Are You? We live in a hyperconnected world. The devices we surround ourselves with and utilize everyday have changed the way we send and receive information and interact with others. For human beings that are literally wired for a physical world and physical connections, the immersion into virtual and artificial worlds represents a profound shift that is transforming our daily lives, our view of others and our sense of self. The authors documented the experience with hundreds of hours of interviews and then expanded their study to 5,000 consumers across the United States: rural, urban, suburban, Millennial, Gen X, Boomer, teenagers, college students, couples, parents and mid-lifers What emerges is a fascinating portrait of how the technology and connections we rely on everyday are changing the way we view ourselves and others.Section 1: The 3-P Model of Identity After speaking with and studying the subjects the authors developed the 3-P Model of Identity. Presentation, Protection and Preference - how they influence one another to create an identity that captures the thinking shared by respondents across our studySection 2: The Universal Laws Section 2 of the book delves into the universal laws substantiated by thousands of consumers in the study. The laws represent the entry point for understanding individuals in a virtual world - whether as ourselves or as consumers.Section 3: Identity Though the Life Stages This section describes how consumers view their identity and with that their security, particularly as they mature through critical life stages from childhood to adulthood and what consumers face in attempting to properly define and sustainably preserve themselves as their real and virtual worlds collide.Who Are We Becoming? While technology alone does not define us, it frees us to explore ambitions, relationships and passions as we simultaneously discover who we are. And, for that reason, it also plays a part in helping us fulfill who we ultimately become.
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Allison Cerra is Vice President of Marketing Communications and Public Affairs for Alcatel-Lucent in the America's Region with more than 15 years of telecommunications experience in marketing, sales, and product management. Christina James is the Director of Solutions Marketing at Alcatel-Lucent with 15 years experience in marketing and communications in the technology sector. Allison and Christina authored The Shift: The Evolving Market, Players and Business Models in a 2.0 World, 312 pages, January 2011, self-published by Alcatel-Lucent. Alcatel-Lucent (Paris, France corporate; Murray Hill, NJ U.S. hdqrtrs) has 77,000 employees and operations in more than 130 countries with global reach.
