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`Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' Informationen zum Autor Gunther Rolf Kress MBE is Professor of Semiotics and Education in the Department of Culture, Communication and Media at IOE, UCL's Faculty of Education and Society, University College London, UK. Klappentext Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial. Brings in a new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised. Vorwort Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language. Zusammenfassung Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
