No logo

This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

Dettagli sul prodotto

• Autori: Naomi Klein
• Editore: Harper Collins Uk
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 10.01.2001
• EAN: 9780006530404
• ISBN: 978-0-00-653040-4
• Pagine: 490
• Dimensioni: 124 mm x 196 mm x 27 mm
• Serie: Harper Collins Paperbacks; Harper Collins Paperbacks
• Categorie: Scienze sociali, diritto, economia > Economia; Globalisierung, Konzern, Marktwirtschaft, Markenzeichen