Focus - The Future of Your Company Depends on It

- Many major high-profile companies are analysed, among them: General Motors, Porsche, BMW, IBM, Kodak, Heinz, Tandy, PepsiCo, Coca Cola, Levi Strauss, Toys ''R'' Us, Blockbuster, American Express, Canon, Federal Express, and Microsoft - Essential reading for chief executives, marketing managers and managers throughout the business world - Al Ries is one of the world''s best-known marketing strategists - Ries''s previous book, The 22 Immutable Laws of Marketing (1994), has sold 28.5K for us in paperback so far and continues to sell on average 300 to 400 a month - Major direct marketing campaign, plus national press advertising

Dettagli sul prodotto

• Autori: Al Ries
• Editore: Harper Collins Uk
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 21.04.1997
• EAN: 9780006387350
• ISBN: 978-0-00-638735-0
• Pagine: 304
• Dimensioni: 130 mm x 195 mm x 20 mm
• Categoria: Scienze sociali, diritto, economia > Economia