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Inside Intel

Inglese · Copertina rigida

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Intel exerts industrial muscle on the same scale as Microsoft, yet its customers and PC users have little idea of the realities that lie behind its much-promoted logo. Its technical triumphs are matched by aggressive marketing and by millions spent on lawsuits to preserve its dominance and its secrets. Founded by two of Silicon Valley''s most gifted engineers, Intel has been run for most of its history by Grove, a brilliant and hard-driving scientist who fled communist Hungary and waited at tables to put himself through college in New York. With the motto that only the paranoid survive, Grove has moulded Intel in his own image, and built it into one of the most powerful and successful companies in America. The Pentium incident is by no means the only drama in Intel''s history. As the company finds itself dragged into the limelight by its own consumer marketing, this book tells for the first time the gripping human story of the triumphs, ideas and rivalries that have brought riches to Intel''s founders, and have turned the personal computer into a tool on everyone''s desk. Brilliantly written, with an extraordinary grasp of its material, ''Inside Intel'' has all the dramatic tension of a first-rate thriller, and establishes Tim Jackson alongside Bryan Burrough and Michael Lewis as one of the best contemporary business writers.

Dettagli sul prodotto

Autori Tim Jackson
Editore Harper Collins Uk
 
Lingue Inglese
Formato Copertina rigida
Pubblicazione 03.11.1997
 
EAN 9780002557771
ISBN 978-0-00-255777-1
Categorie Scienze sociali, diritto, economia > Economia

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