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''Virgin King'' explains how Branson started a mail-order record business in 1969 and ended up with a corporate conglomerate and riches beyond his dreams today. In the first fully independent, unauthorised account of one of the great success stories of our time, Tim Jackson reveals how a public-school drop-out has found the key to presenting aggressive business acumen with a friendly face. ''Virgin King'' is the compelling history of both a private business empire and the man at its centre. "The lottery scramble, the war with British Airways, the dare-devil exploits - all are laid bare in ''Virgin King'', a blow-by-blow guide to Branson''s rise from hippy entrepreneur to global player. Tim Jackson provides an entertaining chronology of Mr Branson''s achievements and failures to date" JON ASHWORTH, ''The Times'' "An admirable biography" MICHAEL SKAPINKER, ''The Times'' "An entertaining investigation into the rise and rise of Richard Branson...A fast-moving story" TIME OUT
