Business-To-Business Marketing

Is there really a difference between business-to-business(B2B) marketing and consumer marketing? This work helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Dettagli sul prodotto

• Autori: Ross Brennan, Ross Canning Brennan, Ross Brennsn
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 18.02.2007
• EAN: 9781412919708
• ISBN: 978-1-4129-1970-8
• Pagine: 384
• Dimensioni: 171 mm x 241 mm x 25 mm
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing