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Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field.
Sommario
I. Introduction.- 1.1 Research Interest.- 1.2 Research Objectives.- 1.3 Foundations for a Dynamic Model.- 1.4 Model Development & Hypotheses.- 1.5 Research Methodology.- 1.6 Structure of the Study.- II. Literature Review.- 11.1 Industrial Organization.- 11.2 Corporate Strategy.- 11.3 Business Strategy.- 11.4 Resource-based View.- III. Towards a Dynamic Research Model.- 111.1 Criticism of Classical Approaches.- 111.2 The Emerging "Dynamic View".- 111.3 Foundations of a Dynamic Research Model.- 111.4 Model Development & Hypotheses.- IV. Research Methodology.- IV.1 Research Design.- IV.2 Questionnaire Development.- IV.3 Survey Implementation.- IV.4 Data Analysis.- V. Research Findings.- V.1 The Integrated Model.- V.2 The Complex Model.- V.3 The Evolutionary Model.- V.4 Implications.- VI. Conclusions.- VI.1 Summary and Implications.- VI.2 Limitations of the Study.- VI.3 Future Research.- VI.4 Concluding Comments.- References.
Info autore
Dr. Sebastian Raisch promovierte bei Prof. Dr. Gilbert Probst am Lehrstuhl für Management und Organisation der Universität Genf, Schweiz. Er ist als Projekt Manager am Institut für Management der Universität St. Gallen, Schweiz, tätig.
Riassunto
The foremost activity as far as strategy management is concerned has always been the analysis of factors underlying firm success. While significant insights have been gained, the field is still highly fragmented, often oversimplifies the interrelation between success factors, and remains inherently static in its approach.
Sebastian Raisch establishes three models to address these limitations and validates them in a field study of global media enterprises. The integrated model combines the most relevant determinants of company performance into a single model and the complex model captures the interrelations between these determinants. Furthermore, the evolutionary model encompasses the evolution of these determinants over time. The combined results provide a state-of-the-art view of the factors and effects underlying firm performance.
