Brand Driven - The Route to Integrated Branding Through Great Leadership

Informationen zum Autor F Joseph LePla has worked with a broad range of companies for 20 years to help develop and manage their brands. Prior to co-founding Parker LePla, he was a corporate Vice President of Public Relations, President of a full service marketing agency, and Vice President of Corporate Relations for a national financial services company. Susan V Davis is founder and principal of Leadership Designs, a management and organisation development consultancy based in Seattle, Washington. She guides leaders to re-align around fast growth, strategic shifts, mergers and acquisitions. Susan V Davis has experience with Microsoft, Avanade, QPass and other fast growing high-tech companies and has developed executives and leaders at all levels. Lynn M Parker has more than 15 years' experience in technology marketing and brand development, and was one of the earliest practitioners of hi-tech public relations and product positioning. Prior to co-founding Parker LePla, she was a creative strategies director and a public relations senior writer. She has also worked as a journalist at three West Coast newspapers. Klappentext Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business. Zusammenfassung Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand! using an Integrated Branding model applicable to any business.

Dettagli sul prodotto

• Autori: Susan V Davis, Susan V. Davis, F Joseph Le Pla, F Davis Joseph Le Pla, F. Joseph Lepla, F. Joseph Davis Lepla, F.joseph Davis Lepla, LEPLA F JOSEPH DAVIS SUSAN V PA, Lynn M Parker, Davis Susan V.
• Con la collaborazione di: Lynn M. Parker (Editore)
• Editore: Kogan Page
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 28.02.2003
• EAN: 9780749437978
• ISBN: 978-0-7494-3797-8
• Pagine: 288
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing