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Informationen zum Autor DAVID HORCHOVER has worked for several blue chip companies, including the UK's Institute of Export, as Sales and Marketing Director. He writes and lectures widely on marketing topics and holds the Chartered Institute of Marketing's President's Award. Klappentext ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. each book gives you the key concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Zusammenfassung Covers the key techniques for successful sales promotion! from understanding your customers to budget setting! and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses! including Autobytel.com! and Pepsi. It also includes a glossary of key concepts. Inhaltsverzeichnis Introduction to Express Exec Introduction: The Importance of Sales Promotion Definition of Terms: What Is Sales Promotion? The Evolution of Sales Promotion The E-Dimension of Sales Promotion The Global Dimension of Sales Promotion The State of the Art in Sales Promotion Sales Promotion in Practice Key Concepts and Thinkers Sales Promotion Resources Ten Steps to Making Sales Promotion Work Frequently Asked Questions (FAQs) Index...
