Elsevier''s Dictionary of Advertising - In English, German, French and Russian

Klappentext The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting! discounts and commissions to creativity! the art of words and images! it communicates to consumers a viable! marketable message. To cover such a diverse spectrum! this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research! creativity (graphic design! text writing and concept development! photography and film-making basics)! media! prepress and typography. This dictionary will be of good use to students of advertising! advertising professionals (account executives! graphic designers! copywriters! media planners etc.)! as well as to a wide range of business people. Zusammenfassung The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research! creativity! media! and typography.

Relazione

"In the era of globalization, the Dictionary provides a useful link to trade partners as well as competitors. It is an outstanding and reliable work." --American Reference Books Annual, 2003

Dettagli sul prodotto

• Autori: Susan S. Kelly, D H Konstantinova, D. H. Konstantinova, D.H. Konstantinova, D.H. (Sofia Konstantinova, Konstantinova D.H., S G Manoilova, S. G. Manoilova, S.G. Manoilova, S.g. (Sofia Manoilova, S.g. Konstantinova Manoilova, Manoilova S.G.
• Editore: ELSEVIER SCIENCE BV
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 13.09.2002
• EAN: 9780444506917
• ISBN: 978-0-444-50691-7
• Pagine: 568
• Categorie: Saggistica > Enciclopedie, opere di consultazione; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Reference, Reference works