Die Zukunft der Marke - Mit effizienten Führungsentscheidungen zum Markterfolg

Info autore

PD Dr.-Ing. Christoph Herrmann is member of the board of the Institute of Machine Tools and Production Technology (IWF) at the Technische Universität Braunschweig, Germany, and head of the Product- and Life-Cycle-Management Research Group. He is one of the heads of the Joint German-Australian Research Group Sustainable Production and Life Cycle Management. Since August 2009 he is also scientific director and member of the board of the NFF Niedersächsisches Forschungszentrum Fahrzeugtechnik (Automotive Research Center Niedersachsen), Germany. From 2005-08 he was head of science of the KERP Center of Excellence Electronics & Environment, Vienna, Austria.

Dettagli sul prodotto

• Autori: Christoph Herrmann
• Editore: Frankfurter Allgemeine Buch
• Lingue: Tedesco
• Formato: Copertina rigida
• Pubblicazione: 01.01.1999
• EAN: 9783933180148
• ISBN: 978-3-933180-14-8
• Pagine: 283
• Dimensioni: 160 mm x 19 mm x 224 mm
• Peso: 545 g
• Illustrazioni: m. 67 Abb.
• Serie: Frankfurter Allgemeine Buch; Frankfurter Allgemeine Buch
• Categorie: Saggistica > Politica, società, economia > Economia aziendale, impresa; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing