Consumer Behavior - Buying, Having, and Being

For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Dettagli sul prodotto

• Autori: Michael R. Solomon
• Editore: Prentice Hall International,
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 06.04.2010
• Pagine: 720
• Peso: 1385 g
• Illustrazioni: w. num. col. ill.
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Marketing, Weltwirtschaft, Konsumentenverhalten