The New Rules of Marketing and PR - How to Use News Releases, Blogs, Podcasting, Viral Marketing Online

Shows you how to leverage the potential that Web-based communication offers your business. This guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Dettagli sul prodotto

• Autori: D.M. Scott, David Meerman Scott
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 12.06.2007
• EAN: 9780470113455
• ISBN: 978-0-470-11345-5
• Pagine: 304
• Dimensioni: 150 mm x 225 mm x 30 mm
• Categorie: Scienze sociali, diritto, economia > Economia; Public Relations (PR), Marketing