Ulteriori informazioni
This title tells the inside story of how Tex Gunning, president of VdBN, a $4 billion unit of one of the world's largest organizations, Unilever, led a transformation that achieved market leadership through dramatic and innovative methods.
Sommario
From the contents:
Preview: The View from the Desert.
Part I: Turnaround.
1. Wake-Up Call.
2. Rebuilding the Business.
Part II: Takeover.
3. Merger or Takeover?
4. Going into Therapy.
5. Revolution and Chaos.
Part III: Transforming the Organization.
6. 180 Leaders in Charge.
7. Community or Cult?
8. The McVan den Bergh Clan.
Part IV: Transforming the Business.
9. Growing a Market: Foods.
10. Growing a Brand: Fats.
11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade.
Part V: Transfer.
12. To the Desert.
13. The Legacy of Growth.
Part VI: Takeaways for Leading Change.
14. Change Models and Methods.
15. Change as Theater.
16. Holistic Integration.
Appendix 1: Cast of Characters--Then and Now.
Appendix 2: Learning History.
Notes and Sources.
Acknowledgments.
About the Authors.
Index.
Relazione
"...the book gives a hilarious insight what happens in practice when insane management theorists infect..." (Business Plus, September 2003)
