Key Account Management - The Definitive Guide 2nd Revised Edition

Analysing how key accounts work, this book creates the tools that readers need in the marketplace. It provides a picture of why KAM must be an important element of the corporate strategic plan. It also provides a hands-on approach with exercises and real-life case studies from which to draw insight.

Dettagli sul prodotto

• Autori: Malcolm McDonald, Malcolm H. B. McDonald, Beth Rogers, Diana Woodburn
• Editore: Butterworth Scientific Elsevier
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 13.11.2006
• EAN: 9780750662468
• ISBN: 978-0-7506-6246-8
• Dimensioni: 190 mm x 245 mm x 22 mm
• Categorie: Libri scolastici > Didattica > Formazione professionale; Kundendienst, Kundenbetreuung, Service, Verkauf