The Breakaway Brand - How Great Brands Stand Out

Describes how to integrate packaging, advertising, promotion, the Internet, and "advertainment" into a success strategy. This book is aimed at CEOs and managers of marketing, advertising, brand promotion, sales, and customer service, and small business owners. It includes 30 branding success stories, including Target, Dell, eBay, Nike, and UPS.

Dettagli sul prodotto

• Autori: Francis Kelly, Francis J. Kelly, Barry Silverstein
• Editore: McGraw Hill Trade
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.10.2005
• EAN: 9780072262377
• ISBN: 978-0-07-226237-7
• Dimensioni: 158 mm x 236 mm x 26 mm
• Categorie: Scienze sociali, diritto, economia > Economia; Marke, Markenschutz