Ulteriori informazioni
Sommario
From the contents:
Acknowledgements
1 How to Make Brilliant Stuff that People Love and Make Big Money out of It
Introduction
Three steps to success
In search of pleasure
Pleasure
The four pleasures: a framework for considering pleasure with products
Need pleasures and pleasures of appreciation
2 Understanding People
Understand people holistically
Case study part 1 Leigh Francis
3 Understand What People Want
Product benefits
Physio-pleasure
Socio-pleasure
Psycho-pleasure
Ideo-pleasure
Case study part 2 product benefits
4 Delivering What People Want
Properties of products and services
Case study part 3 delivering product benefits
5 Getting It Right
The three steps
Design for the persona
Think big
Pitfall 1: cost-benefit approaches
Pitfall 2: art design
Pitfall 3: commercial Darwinism
Pitfall 4: fragmentation of the decision process
Research the persona, Check you assumptions
Make professional judgements
Skill and tactics
Go for it!
Bibliography
Info autore
DR. PATRICK W. JORDAN is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces. Pat is CEO of the Contemporary Trends Institute (CTI), an international consulting firm specializing in trends and branding.§
