Competing in a Service Economy - How to Create a Competitive Advantage Through Service Development

This work helps executives and managers to think and plan strategically with respect to services, service development and service innovation. The authors provide explicit tools and processes for service maintenance, service improvement and service innovation.

Sommario

Preface

1. Competing Through Services

2. Creating a Service Advantage

3. Service Maintenance: Removing Things Gone Wrong

4. Improving Service Performance: Adding Things Gone Right

5. Service Innovation

6. Lead the Way

Appendix: The IKEA Saga

Notes

The Authors

Index

Dettagli sul prodotto

• Autori: Anders Gustafsson, Michael D. Johnson, Michael D. Gustafsson Johnson
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 06.06.2003
• EAN: 9780787961565
• ISBN: 978-0-7879-6156-5
• Pagine: 208
• Categoria: Scienze sociali, diritto, economia > Economia > Management