Marketing Without Wires - Targeting Promotions and Advertising to Mobile Device Users

Just as internet marketing was different to traditional marketing, so too wireless marketing requires a new game plan. This book is a guide to such marketing.

Dettagli sul prodotto

• Autori: Kim Bayne, Kim M. Bayne
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 29.04.2002
• EAN: 9780471129608
• ISBN: 978-0-471-12960-8
• Pagine: 304
• Serie: Wiley Computer Publishing; Wiley Computer Publishing
• Categorie: Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Internet; M-Business (Mobile Business)