Smart Alliance - How a Global Corporation Environmental Activists Transformed a

Klappentext Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and became a model of how multinational companies can become motivated to solve critical global problems. Zusammenfassung 'Smart Alliance' tells the story of how Chiquita! formerly the notorious United Fruit Company! reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

Product details

• Authors: Patricia J. Scharlin, Scharlin Patricia J., J. Gary Taylor, J. Gary/ Scharlin Taylor, Taylor J. Gary
• Publisher: Yale University Press Ltd
• Languages: English
• Product format: Hardback
• Released: 23.04.2004
• EAN: 9780300102338
• ISBN: 978-0-300-10233-8
• No. of pages: 304
• Dimensions: 155 mm x 217 mm x 25 mm
• Series: Yale Agrarian Studies Series; Yale Agrarian Studies (Hardcov; Yale Agrarian Studies Series; Yale Agrarian Studies; Yale Agrarian Studies (YUP)
• Subjects: Social sciences, law, business > Business > International economy; Nature / Environmental Conservation & Protection, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Industries / Agribusiness, BUSINESS & ECONOMICS / Industries / Food Industry, International business, Conservation of the environment, Agriculture, agribusiness and food production industries, Agriculture & Related Industries