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Informationen zum Autor Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico. Klappentext Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?In this brilliantly original provocative and witty book Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing advertising and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology genetics and consumer research he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism. Zusammenfassung And what can the story of Aladdin teach us about today's world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.

Product details

• Authors: Geoff Miller, Geoffrey Miller, Geoffrey F. Miller, Miller Geoffrey
• Publisher: Vintage UK
• Languages: English
• Product format: Paperback
• Released: 05.08.2010
• EAN: 9780099437925
• ISBN: 978-0-09-943792-5
• No. of pages: 384
• Dimensions: 129 mm x 198 mm x 24 mm
• Series: VINTAGE BOOKS
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Applied psychology; Social sciences, law, business > Business > Advertising, marketing; popular science, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, SCIENCE / Life Sciences / Genetics & Genomics, Behavioural economics, Genetics (non-medical), Consumerism