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Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included.
This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management.
List of contents
Illustrations
Preface
IntroductionGreen Corporation
Green Management Begins with Strategic Planning
Complying with Green Laws
Life Cycle Assessment: Measuring Greeness
Green Functional ManagementGreen Design
Green Production
Green Packaging
Green Marketing
Recycling
Green Communication
Green Strategies for Research and Development
Green ToolsTotal Green Management
Green Auditing
Benchmarking for Green Excellence
Green FutureGreen Business and Careers
Appendix: Environmental Expenditures and Profit Margins
Appendix: Emissions, Profit Margins and Market Values
Selected Bibliography
Index
About the author
Vasanthaku N. Bhat
