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From Prague to Berkeley to Nairobi to Kyiv, The Geography of Hope tells the stories of optimists who map the world to a better place.
These are the real-life stories of people who turn “where” into better health care, fairer law enforcement, inclusive communities, more nature, greater profits, and smarter national intelligence. All use the most important technology that most people have never heard of: GIS (geospatial intelligence) to improve lives and change the world.
About the author:
David Yarnold led a GIS-fueled turnaround at the National Audubon Society, helped Environmental Defense Fund teach China how to do carbon trading, and was executive editor at the San Jose Mercury News. He’s a Pulitzer Prize-winning editor, a Pulitzer finalist for editorial writing, and an award-winning photojournalist and designer.
List of contents
Table of Contents
Introduction
1. THE “LIFE WATER” OF PRAGUE
How data helps build the future of an iconic city — and democracy
2. “FAIR LINES” MAKE FAIR LIVES
How community mapping creates common ground
3. MAPPING AN “UNFAIR ADVANTAGE”
US’ secret mappers see everything, everywhere all at once
4. “I WORK FOR AFRICA”
How conservation “for and by Africans” became a continent’s mantra
5. RISKY BUSINESS
The GIS revolution in the insurance industry tells hard truths
6. ARRESTING EBOLA
How a GIS-focused leader followed the clues, turning maps into lifesaving tools
7. FROM WARRIORS TO GUARDIANS
Building accountable policing through transparency
8. FROM DEADLY DEBRIS TO RENEWAL AND REBIRTH
When minefields become homes again — thank the women
9. WHERE’S THE “WHERE” IN K-12 EDUCATION?
The UK shows what its like to teach students about the GIS all around them
About the author
David Yarnold led a GIS-fueled turnaround at the National Audubon Society, helped the Environmental Defense Fund teach China how to do carbon trading, and was executive editor at the San Jose Mercury News. He’s a Pulitzer Prize-winning editor, a Pulitzer finalist for editorial writing, and an award-winning photojournalist and designer. He lives in Tarrytown, NY.
Summary
From Prague to Berkeley to Nairobi to Kyiv, The Geography of Hope tells the stories of optimists who map the world and make it a better place.
Foreword
Key Selling points
- Unlike most Esri Press books, this is a collection of profiles on and about heroic people who are using 'The Science of Where’ to do good in the world, and not on or how to use the technology.
- Author David Yarnold is well known as the former CEO of the National Audubon Society, former president of the Environmental Defense Fund and as a Pulitzer Prize-winning editor and finalist.
- The Geography of Hope makes the connection between humans and the environment in a compelling way: by using stories of people using GIS to improve the lives of other people.
- The Geography of Hope chronicles a diverse set of people from around the world should spark global interest and
- demand.
Key actions
- July 16 promotion and potential early book signing at Esri’s 2024 Users Conference (~15,000-20,000 attendees). Book will have plenary announcement and will be promoted at Esri Press booth. Dedicated website and/or Geography of Hope Story Map and linked pages from the esripress.com Geography of Hope catalog page to present final cover, TOC, sample chapters, introduction foreword, prepublication quotes, etc. (essentially a digital ARC). Encourage attendees to preorder on Amazon, Bookshop.org B&N, and other retailers
- URISA GIS-Pro (book display)
- October 8 – Computer History Museum – Author event
- October 9 – LA California Club – Author event
- October 10 – Redlands Community forum – Author event
- Prepublication reviews and quotes (Susan Goldberg, previous head of NatGeo and current head of WGBH, James Fallow, Richard Saul Wurman, Judge LaDoris Cordell).
- Dedicated email campaign.
- Social promotion on Esri channels.
PR Plan
- The Esri press release will have global distribution through Business Wire.
- Promotion through Esri channels (print and digital magazines)
- Placements across our external media partnerships and editorial programs (Forbes Contributor Group , GovLoop, Geospatial World, Geo Week News, Mongabay, ENR, Lidar Magazine).
- Potential PR tour to select regions - Redlands/SoCal (see October dates above), SF Bay/Silicon Valley, Denver, Boston
Advertisements - To be confirmed
- Amazon Ads
- Shelf Awareness Pro and Reader
- Publisher's Weekly
- Fall BEA independent bookstore regional holiday catalog
