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Informationen zum Autor CAROLE R. ENGLE, Engle-Stone Aquatic$ LLC, Strasburg, VA, USA KWAMENA K. QUAGRAINIE, Department of Agricultural Economics, Purdue University, USA MADAN M. DEY, Department of Agriculture, Texas State University, IN, USA Klappentext Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions.Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses.This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information.Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products. Zusammenfassung Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. Inhaltsverzeichnis About the authors xiii 1 Seafood and aquaculture markets 1 Global trends in seafood and aquaculture markets 1 Where are most aquaculture crops produced? 4 What are the major species cultured worldwide? 5 What are the major finfish species caught and supplied to world markets? 7 What countries are the major markets for seafood and aquaculture? 8 Trade in seafood and aquaculture 9 Are aquaculture products different from agriculture products? 9 Characteristics of aquaculture products 9 Market competition between wild¿caught and farmed finfish 12 Consumption trends in seafood and aquaculture markets, expenditures, effects of income, and at¿home versus away¿from¿home purchases 13 Aquaculture market synopsis: tilapia 14 Summary 18 Study and discussion questions 19 References 19 2 Demand and supply: basic economic premises 22 What is economics? 22 Demand 23 Population 27 Income 27 Consumer tastes and preferences 28 Consumer behavior 28 Supply 29 Costs of production 31 Technology 31 Price determination 32 Elasticity 32 Demand elasticity 34 Cross¿price elasticity 36 Price elasticity and total revenue 37 Elasticity of supply 38 Market structures and implications for competition and pricing 38 Special demand and supply conditions 39 Aquaculture market synopsis: salmon 40 Summary 44 Study and discussion questions 45 References 45 3 Seafood and aquaculture marketing concepts 47 What is marketing? 47 Marketing plan 48 Market products 48 Supply chain and value chain 48 Processors 49 Market or distribution channels 50 Transportation 52 Wholesaling 53 Brokers 54 Retailing 54 Food grocers 55 Livehaulers 56 Restaurants 56<...
