A Good African Story - How a Small Company Built a Global Coffee Brand

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver.This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

Product details

• Authors: Andrew Rugasira, Andrew M. Rugasira
• Publisher: Vintage UK
• Languages: English
• Product format: Paperback
• Released: 02.01.2014
• EAN: 9780099571926
• ISBN: 978-0-09-957192-6
• No. of pages: 288
• Dimensions: 129 mm x 198 mm x 18 mm
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, BIOGRAPHY & AUTOBIOGRAPHY / Historical, BIOGRAPHY & AUTOBIOGRAPHY / Military, BIOGRAPHY & AUTOBIOGRAPHY / Political, Business and Management, Africa, Business & management, Autobiography: business and industry