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Marcus Fuchs Verpackungsgestaltung bei Markenerweiterungen German 01.01.2004 Paperback / Softback Fr. 72.00 6-7 weeks

Dirk Schmidt-Gallas Strategische Produktgestaltung German 01.01.2003 Paperback / Softback Fr. 72.00 6-7 weeks

Franziska Völckner Neuprodukterfolg bei kurzlebigen Konsumgütern German 01.01.2003 Paperback / Softback Fr. 97.00 6-7 weeks

Florian von Wangenheim, Florian Wangenheim, Florian von Wangenheim Weiterempfehlung und Kundenwert German 01.01.2003 Paperback / Softback Fr. 72.00 6-7 weeks

Rene Algesheimer, René Algesheimer Brand Communities German 29.04.2004 Paperback / Softback Fr. 72.00 6-7 weeks

Stephanie Magin, Stephanie Margin Markenwahlverhalten German 01.01.2004 Paperback / Softback Fr. 97.00 6-7 weeks

Tobias Langner Integriertes Branding German 01.01.2003 Paperback / Softback Fr. 91.00 6-7 weeks

Nina Mazar Interactive Decision Aids English 01.01.2004 Paperback / Softback Fr. 70.00 6-7 weeks

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