Description
Product details
Authors | Marcus Fuchs |
Publisher | Gabler |
Languages | German |
Product format | Paperback / Softback |
Released | 01.01.2004 |
EAN | 9783824482108 |
ISBN | 978-3-8244-8210-8 |
No. of pages | 418 |
Weight | 582 g |
Illustrations | XXVIII, 418 S. 63 Abb. |
Series |
Marken- und Produktmanagement Gabler Edition Wissenschaft Gabler Edition Wissenschaft Marken- und Produktmanagement |
Subjects |
Social sciences, law, business
> Business
> Management
Marketing, Management, Produktmanagement, Marktforschung, Verpackung, C, Verpackungsdesign, Marketing und Vertrieb, Marketingforschung, optimieren, Business and Management, Markenmanagement, Suchmaschinenmarketing (SEM), Business and Management, general, Marken- und Produktmanagement, Markenerweiterung, Produktlinienerweiterung, Markendehnung, Verpackungsgestaltung |
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