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Swarm Branding German 17.07.2009 Paperback / Softback Fr. 65.00 1-2 weeks (title will be printed to order)
Markenwirkungen in der Automobilzulieferindustrie German 16.03.2009 Paperback / Softback Fr. 83.00 1-2 weeks (title will be printed to order)
Die Relevanz der Gastronomie als Instrument der Markenkommunikation German 29.05.2009 Paperback / Softback Fr. 102.00 1-2 weeks (title will be printed to order)
Beziehungen zwischen Konsumenten und Marken German 04.05.2009 Paperback / Softback Fr. 96.00 1-2 weeks (title will be printed to order)
Gesundheitsprofilierung von Lebensmittel-Markenartikeln German 17.07.2009 Paperback / Softback Fr. 90.00 1-2 weeks (title will be printed to order)
Automobile Erlebniswelten als Kommunikationsmittel German 05.05.2009 Paperback / Softback Fr. 77.00 1-2 weeks (title will be printed to order)
Informelle Mitgliedschaft in Brand Communities German 31.08.2009 Paperback / Softback Fr. 90.00 1-2 weeks (title will be printed to order)
Best Practice der Markenführung German 30.10.2008 Hardback Fr. 121.00 2-3 weeks (title will be printed to order)
Produktpiraterie German 01.01.2009 Other book format Fr. 84.00 1-3 working days
Dienstleistungsmarken German 17.03.2008 Hardback Fr. 173.00 2-3 weeks (title will be printed to order)
Multisensuale Markenführung German 17.06.2008 Paperback / Softback Fr. 96.00 1-2 weeks (title will be printed to order)
Customer-Equity-Management in einem dynamischen Wettbewerbumfeld German 13.02.2009 Paperback / Softback Fr. 83.00 1-2 weeks (title will be printed to order)
Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit German 15.12.2008 Paperback / Softback Fr. 83.00 1-2 weeks (title will be printed to order)
Destinationsmarken im Special Interest Tourismus German 30.05.2008 Paperback / Softback Fr. 65.00 1-2 weeks (title will be printed to order)
Marken auf Reisen German 28.02.2008 Hardback Fr. 71.00 2-3 weeks (title will be printed to order)
How Brands Become Icons English 19.10.2004 Hardback Fr. 48.90 1-3 weeks (not available at short notice)