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Werner Kroeber-Riel, Gundolf Meyer-Hentschel - Werbung, Steuerung des Konsumentenverhaltens
Werner Kroeber-Riel, Gundolf Meyer-Hentschel Werbung, Steuerung des Konsumentenverhaltens German 01.01.1982 Hardback Sold out
Hans-Peter Hossinger - Pretests in der Marktforschung
Hans-Peter Hossinger Pretests in der Marktforschung German 01.01.1982 Hardback Sold out
Innovative Marktforschung
Innovative Marktforschung German 01.01.1983 Hardback Sold out
Beate von Keitz - Wirksame Fernsehwerbung
Beate von Keitz Wirksame Fernsehwerbung German 01.01.1983 Hardback Sold out
Gundolf Meyer-Hentschel - Aktivierungswirkung von Anzeigen
Gundolf Meyer-Hentschel Aktivierungswirkung von Anzeigen German 01.01.1983 Hardback Sold out
Matthias Ernst - Die Nutzung von Bildschirmtext-Informationen für Konsumgüter-Kaufentscheidungen
Matthias Ernst Die Nutzung von Bildschirmtext-Informationen für Konsumgüter-Kaufentscheidungen German 01.01.1985 Hardback Sold out
Jens N. Nommensen - Die Prägnanz von Markenbildern
Jens N. Nommensen Die Prägnanz von Markenbildern German 01.01.1990 Paperback / Softback Sold out
Michael Brünne, Eberhard Kuhlmann, Bernhard H. Sowarka - Interaktive Informationssysteme in der Marktkommunikation
Michael Brünne, Eberhard Kuhlmann, Bernhard H. Sowarka Interaktive Informationssysteme in der Marktkommunikation German 01.01.1992 Paperback / Softback Sold out
Manuela Baumgart - Die Sprache der Anzeigenwerbung
Manuela Baumgart Die Sprache der Anzeigenwerbung German 01.01.1992 Paperback / Softback Sold out
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