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Wirksame Fernsehwerbung
Die Anwendung d. Aktivierungstheorie auf d. Gestaltung v. Werbespots

German · Hardback

Description

Product details

Authors Beate von Keitz
Publisher Physica Verlag
 
Content Book
Product form Hardback
Publication date 01.01.1983
 
EAN 9783790802917
ISBN 978-3-7908-0291-7
Pages 196
Height (packing) 24.5 cm
Weight (packing) 442 g
 
Series Konsum und Verhalten > Bd.4
 

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