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Blair Gibb, Peter Schwartz

When Good Companies do Bad Things

English · Hardback

Description

The notion of corporations taking on social issues for the greater good is gaining momentum, not only because of political correctness but because it can actually strengthen a company's long-term strategy.

Product details

Authors	Blair Gibb, Peter Schwartz
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	15.04.1999

EAN	9780471323327
ISBN	978-0-471-32332-7
No. of pages	194
Dimensions	165 mm x 240 mm x 17 mm
Subject	Social sciences, law, business > Business > General, dictionaries

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