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Informationen zum Autor Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994. Klappentext Here is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field. Zusammenfassung The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research. Inhaltsverzeichnis What's psychology?; the nervous system structure and function; sensory processes - an overview; perceptual processes; consciousness; an overview; what is learning?; memory processes; thought and language; themes in development psychology; motivation and emotion; the meaning of personality; functions and characteristics of psychological tests; health! stress and coping; defining and diagnosing abnormal behavior; seeking therapy; social cognition.
