Virtual Selling: Going Beyond the Autom

Informationen zum Autor Michael Malone is an author and television writer. Klappentext In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative.According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process.

Product details

• Authors: Michael Malone, Thomas Siebel, Thomas M. Siebel
• Publisher: External catalogues UK
• Languages: English
• Product format: Paperback / Softback
• Released: 16.03.2010
• EAN: 9780743236492
• ISBN: 978-0-7432-3649-2
• Assisted by: Michael Malone
• Subjects: Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Personal Success, BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Sales & marketing, Sales and marketing