How Cool Brands Stay Hot

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous generation x, they have a much bigger impact on society and business. This title provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.

Product details

• Authors: M Behrer, Mattias Behrer, Joeri Van Den Bergh, J Van Den Bergh
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 14.02.2011
• EAN: 9780749462505
• ISBN: 978-0-7494-6250-5
• No. of pages: 272
• Dimensions: 163 mm x 242 mm x 24 mm
• Subject: Social sciences, law, business > Business